My current thinking on the universal/parochial problem: I maybe can't directly appeal to scientific (in the broad sense) or æsthetic worth in heritage as reasons for its being valuable qua cultural heritage, since both are open to anyone—and religious elements of culture are often bound up with a still greater claim on universal correctness. (Some further legwork will be required to address the respects in which enculturation sculpts æsthetic responses and perhaps in some respects knowledge, but it seems minimally reasonable to say that nothing prevents anyone from 'legitimately' responding æsthetically to or enquiring into another culture's creations somehow – assuming adequate knowledge, e.g. competence in relevant languages – and attributing value thereby.) Yet I think appealing to creativity may offer a bridge for this gap.
A lot can be said about creativity, but sticking to minimalism (to avoid awkward dependencies) I'm construing it as a process whereby specific and thereby parochial output (artefacts, practices, whatever) can arise from universal input. A painter, for example, operates with a functional understanding of painterly æsthetics: some grasp of what it is to have an æsthetic response to a painting. That's the 'universal' aspect. (Of course, inasmuch as it's specifically his grasp it isn't; but see below...) This grasp gets used in the act of painting by which he produces a new work: it too is open to the universality of æsthetic responses, but the work itself is a specific thing, exhibiting certain characteristics and created in certain circumstances. This particular beautiful work is not itself Beauty: it, and maybe the circumstances of its exhibition too, may be considered parochial.
Is that a solution in the making? I was concerned about reasons for value, and it still seems that anyone – whoever perceives the work as beautiful, etc. – thereby has a reason for valuing it, whether or not his is the culture from which it emerged. Moreover, it initially looks as though I've bypassed culture altogether in favour of individual genius (especially given my interest in Outsider Art).
Well, this is potentially where I can make some use of a notion of 'standards' (though maybe not what Professor Scarre had in mind). Creativity doesn't occur in a vacuum: the creative is surrounded since birth by already existing particular creations (which act as media for acquiring 'universal' knowledge), so 'culture' can be associated with the emergence of specific ways in which creativity is structured: styles, movements, techniques, etc. That preserves the specificity of instantiations without bypassing any 'cultural' element.
I wonder whether a possible side-effect might be to push value further from the objects themselves, to being located in the constraints: given my earlier thoughts on categories, it doesn't sound all that outlandish. (One might even speculate that objects have heritage value in part because they embody information about the cultural constraints involved in their production.) I'm not sure that's an immediate concern, so long as 'universal' responses to objects turn out to involve reference to their cultural specificity... Actually, that needs clarification: I'm not claiming psychological responses involve the way their objects were created, but rather that 'universal' benefits of objects can constitute legitimate reasons for valuing those objects qua (parochial) cultural heritage. Qualifying universality should permit that.
Okay: potential problems (a non-exhaustive discussion)...
This could get problematically complicated and divergent from its intended focus if I have to delve into different perceptions of creativity. For example, the provocatively entitled 'Against "Creativity": A Philistine Rant' [PDF] notes this claim:
For some time now, psychologists have been active in promoting the values of creativity. Psychology, especially popular and managerial psychology, has in fact become akin to a sort of modern techne of creative powers. For much contemporary psychology, creative individuals are not those who simply innovate within accepted conditions, but those who can change the domain in which they work, that is, those who can change the conditions themselves.
That section of the paper is actually concerned quite heavily with creative problem-solving in business, but this point about innovation can be put generally: doesn't creativity actually work in opposition to the strictures of convention? Of course we never see pure, unadulterated, 100% ex nihilo creation; but that doesn't invalidate the objection. Obviously one can and should counter with a 'shoulders of giants' reminder, but that doesn't constitute a full resolution.
I think the proper response is to understand these constraints as emergent: certainly they can become neck-halters, in an atmosphere of suitable dogmatism, but they come into being as part of creativity at work. (Nothing as stimulating as fellow-travellers...) Each act of creation is itself a modification of the constraining landscape. So while a given act of creation may involve a struggle to free oneself from arid convention, creativity as a general phenomenon can't really be considered in like terms.
Another potentially tricky aspect is that creativity – bringing forth something new – is an event in a historical process: things start out novel and may end up as clichés. Alan Goldman writes, regarding 'historical relativism' in criticism:
There can be no doubt that some works are valuable and highly regarded because they strongly influence the devlopment of a style, foreshadow much later developments in art, bring an existing tradition or set of æsthetic ideals to its conclusion or ultimate fruition, or alter the course of art history.
Æsthetic Value, p. 120
It's because of this that James O. Young finds himself obliged to accept a limited relativism of æsthetic value as a consequence: the 'degree to which an artwork strikes some critics as original does introduce a measure of relativism into the evaluation of art, but this relativism should not be exaggerated' ('Relativism and the Evaluation of Art', p. 20), since 'the value of a work of art is relative to temporal art worlds, but aesthetic value is not relative to individual critics' (ibid, p .21).
Is instability of this input into the heritage value calculator a problem? (Besides the usual epistemic concerns, I mean.) Perhaps, in that there's a feedback loop: is it not definitive of a cliché that it represents an established practice, a 'genre staple' gone too far? That, again, makes the establishment and development of commonplace standards look antithetical to creativity—or rather, it casts doubt on cultural constraints on creativity being part of the explanation of the value of creative works.
I can't get out of this one quite so slickly: thinking of constraints as emergent avoids casting them as static and unyielding, but there's still the rejoinder that, yes, they can therefore get to the point at which they're burdensome. I think the most promising course of action is probably to draw on my thoughts regarding fanfic and other derivatives: it's the cluster of ideas as a whole that's valuable, and if it's reached the point of cliché, at least it's a cliché we have and can make use of. (Someone can always parody it...) This approach will need bolting on more tightly, but being sans magic wand I can live with it.
As usual, these are rough-edged notes, hot from the oven. While mulling over them and browsing a couple of books on the psychology of creativity, I'm also going to write a post on the technicalities of minimising dependency on other fields of research, since all this risk of getting drawn into commitments in the ambit of æsthetics is making me nervous—